Ducks Duct Cleaning
The Challenge
Ducks Duct Cleaning came to Tsunami Studio with a clear problem: their digital presence didn’t reflect the high-quality service their clients raved about. Despite having built a strong word-of-mouth reputation, their online efforts were leaking, literally.
Most of their ad budget was funneled into broad traffic, all landing on a cluttered homepage. No conversion strategy. No scalable funnel. They were essentially asking first-time visitors to navigate the site like regulars.
Introducing Ducks Duct Family Memberships
We invited family members to share the gift of clean air with loved ones. The initiative saw a 215% increase in referrals and created a reoccurring revenue stream for DDC outside of their regular service calls.
Clear Membership Pricing
We simplified Ducks’ ad-hoc pricing into clear membership plans with transparent monthly and yearly options. Adding a yearly purchase option appealed to customers seeking peace of mind and savings, and many opted in.
This shift boosted trust, improved conversions, and created predictable recurring revenue while giving customers confidence in what they were paying for.
Transforming DDC's Google Ad Spend for Maximum Impact & Efficiency
Focused Campaign Flow
Structured ad system around user intent: segmented keywords, tailored ad copy, optimized landing pages, and automated follow-ups.
Conversion-focused design to drive action
We transformed cluttered, blog-style service pages into streamlined landing pages designed for conversions.
- Clear service offers upfront
- Easy top-level forms
- Direct CRM integration for instant follow-ups
Matching Ads to User Intent
Not every customer is at the same stage of the decision process, so we aligned ads with intent.
- Low Intent – Display ads led to helpful articles with coupons, building awareness while softly introducing the brand.
- Mid Intent – YouTube ads targeted people considering services, using authority and trust-building content.
- High Intent – Direct search ads focused on urgent same-day service, driving immediate bookings.
This layered structure ensured every dollar spent matched the urgency of the customer’s need, improving efficiency and conversions.
Ready to Make Waves?
If you’re serious about leveling up your brand, we’re here to help you do it right. Our team is ready to help you chart your next move.