Designing For Care.
Scaling Trust.
Helping QHM Partners go from $30MM to $100MM AUM with an updated brand identity and responsive website that reflects the scale they’re operating at.
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Project Overview
QHM Partners is a mid-market investment firm with a stronghold in healthcare operations and real estate.
To prepare for their next leap, we worked with their leadership team to rearticulate their vision, develop a resonant design system, and build a modern website that clearly communicates their end-to-end management model.
The result? A digital foundation built to scale with them as they push toward $100MM+ AUM.
Moving From Mid-Market to Large Cap
Despite their credibility, QHM’s WordPress site lacked strategic design and content. The plugin-heavy build was difficult to update and failed to convey the depth of their operations or values. Most importantly, it didn’t clearly communicate their end-to-end management services for physicians, a key differentiator in the healthcare investment space.
1.
Establish clearer positioning in investment market to expand beyond their offerings beyond the healthcare industry.
2.
Needed media to showcase existing property holdings and real estate available for rent.
3.
Website had a serve lack of content around their offering, adding new content to the CMS was difficult to the QHM staff.
Refining the Business Narrative
Our collaboration began with a two-day identity workshop alongside QHM’s managing partners. The goal: refine how QHM tells its story, position itself for growth, and communicate clearly to its three core audiences—investors, physicians, and tenants.
Through a deep dive into QHM’s origin, values, and business ambitions, we uncovered a disconnect between their internal operations and external messaging. While the firm had grown far beyond its healthcare roots, their existing site lumped everything under three vague labels: Healthcare, Real Estate, and Management Services.
The QHM Design System
To support QHM’s goal of scaling their assets under management, we created a comprehensive design system built around reusable components, cohesion, and ease of use for QHM Staff.
Portfolio Media Capture
When we discovered that QHM lacked high-quality visuals of their property holdings, we knew compelling photography and video would be critical to elevating their brand. The next day, we were on a flight to Florida with DSLR and drone in hand.
In just two days on the ground in Florida we visited six QHM properties with DSLR and drone in hand capturing aerial flyovers crisp interiors and bold exteriors. The result was a complete investor‑ready media library that transformed their portfolio from unseen to unforgettable.
Website Sections
"The final result wasn’t just a beautiful site, it was a toolkit for scaling trust."
Ready to Make Waves?
If you’re serious about leveling up your brand, we’re here to help you do it right. Our team is ready to help you chart your next move.